Blog post titles are the game changers:
They fight to get a click on the first page of Google and get traffic to your blog.
you are half done as a digital marketer and SEO.
What Are Blog Post Titles?
A blog post title is a short, powerful sentence that describes the whole article of thousands of words. It tells the reader what your article is about and what kind of content is there. By reading a blog post title, the reader can decide to read or leave the article.
We can call a blog post title a decision-maker and a game-changer for a blog. As a digital marketer, you need to work on your blog post titles to get people to read your blog post later.
And this is a complete guide to writing a blog post headline that is:
The Importance of Writing Good Blog Post Titles
As I mentioned above, your title is the first impression to the reader, if it leaves a good impression, your article is more likely to be read. I bet, you search for something every day on Google by typing in the search bar.
The Question is:
Does Google show articles on the result pages?
The answer is a huge NO. Google shows the titles only.
That’s why it is so important to write a powerful and comprehensive title for your content. The reader decides which article is the best and has a solution to their problem.
In fact, your content in the article should be unique, detailed, and user-friendly.
But what if your king content is missing a king title?
No one would read it. It would not get clicks even if it is ranking on the 1st page of Google. And just because your title is not attracting the readers, your efforts to get on the first page will go wasted.
For this reason, you need a king title for your king content to get clicks, get read, and get shared.
Blog Post Titles and SEO
Once again a good title comes to play a key role in your blog SEO.
The question is how?
Suppose your article is ranking at the bottom of the first page on Google for your main keyword. There are 4 to 5 results above your article. But those articles have poor titles. They are not getting clicks and users ignore them.
By scrolling down, the user sees your powerful and comprehensive title. As a result, most readers click on your title.
Google watches this closely and analysis all the process and say,
“Oh, this article is awesome.”
As an award, Google ranks you higher than the first 5 articles.
You may Ask:
Why Google do this?
Because Google wants to keep its users happy. If users want your post at the top of the first page, Google will do it for its users. That is the role of a good title in your Blog’s SEO.
Creative Blog Post Titles: What Are They?
Creativity attracts us than anything else. Sometimes a YouTube video gets hundreds and thousands of views just because of a creative title.
So what is a creative title and how to write one?
Let’s have a look:
A creative title is the number of words that tell the reader that:
You can apply the steps right now
This will solve your problem
The article has what you are looking for you.
That is the quality of a creative blog post title. The readers feel that they can do what is being told in the title. The reader thinks, “hey I can apply and start taking action right now.”
But the real game starts here. It is about writing a title that has all those capabilities. And you are not alone. I am going to show you the most effective and simple ways that even new bloggers and writers can write excellent titles using these techniques.
Creative Blog Post Titles Features
The first and most important thing about a creative title is knowing the pain of the reader. I simple words, the problem that your reader has. Then describe it in the title. This is the most powerful trick that you can use to write a creative blog post title.
Good to know, a creative blog post title is at the same time catchy as well because it catches the reader and invites him to click on the title.
Describe The Reader In Your Title
The reader also comes into play when writing a blog post title. After describing the problem of the reader, it is time to mention the reader as well. You can use age, passion, hobby, country, and time. Looks difficult, you don’t get to worry. Try to keep the following points in mind when writing a perfect title:
1- Write Accurate Titles
The first and most important thing is to write an accurate title. A title that is not misleading and tells the truth about your article. If your title is not matching your content, you are going to lose the trust of both users and Search Engines.
Writing a boring but accurate title is far better than giving false information to the users. Sometimes I search for a tutorial as we all do. And I find many tutorials that don’t come up with solutions that are claimed in the title. That’s not good. I will definitely not visit this website again. Because I don’t trust it anymore.
You will also do the same. As a result, this kind of blog will lose visitors. Losing a visitor is very critical for any website or blog. Keep this in mind! Write an accurate title with the right information. So your reader will visit your blog again and again!
2- Use Numbers
Using numbers in your title gives a kind of limit to the reader. This limit is about:
The time of reading
Validity of these tips.
Nowadays, most bloggers use a number at the beginning of the title. It is helpful but not necessary. The date comes at the end of the title. For example, here are two blog post titles
1-How to make a successful blog.
2-How to make a successful blog in 2021.
The difference is clear. The second one shows that making a successful blog in 2021 is possible and this guide is for those, who are looking to start a successful blog this year. Adding the date is assuring the reader that this article is up to date.
3- Use Brackets
What is the best place in a title to use brackets?
It actually depends on the content of your article. For me, the best place to use a bracket is the end of your title. I recommend you to use it there.
The bracket tells the reader why this article is different from the rest. It is important to use a bracket around important words of your title. Such as (2021) (updated) (women) (week). To better understand, here are two example titles with bracket and without bracket.
1-How to lose weight in less than two months
2-How to lose weight in less than 2 months -(For Women)
Which looks better and attractive?
The second one is more specific as it creates an interest in the article for women.
3- Blog Post Title Length
If you describe your article in a short sentence then it will be more powerful. However, it is not necessary to keep it short anyway. The best blog post titles length is under 60 characters because it shows up in the search engines. So a reader can read it completely. On the other side, a long title is not going to be shown because Google has a limit for characters. Your efforts will not be visible to the readers, so it is good to write a short title.
My suggestion is to write according to the Google limit. But, this does not mean that a long title can not be catchy. You can write a long title that is completely catchy and attractive. For social media, you can use a separate title that can be lengthy as well. Because Facebook and Twitter show the complete title on the post, and it becomes easy to read it.
Bonus tip: Write the title of your article on an image and share it on social media. It works great and looks beautiful and attractive. Social media is all about images and videos. That’s why using images can get you great results there.
4- Write Multiple Blog Post Titles
This method works great for me. It is very simple. It gives me many options to choose from. Simply write down 5 titles for your article and select one of them. I am going to show you how to do exactly the same. Below I am writing 5 titles for my article about
“How to Sell your Car?”
So let’s write 5 headlines for this article.
1-How to sell your car?
2-Sell your car quickly
3-5 steps to convert your car into cash
4-Best way to sell your car in 2020
5-Quickest way to sell your car (within a Month)
Here you go. I have written 5 titles for an article about selling a car. You can choose one of them and can merge two in 1 as well. Just like this one
5 steps to sell your car quickly in 2021.
This method is the easiest, simplest and quickest one. There is nothing complicated. You don’t need to do lots of hard work to write a super catchy title. Just apply these rules and your title will be ready in 5 to 10 minutes.
Analyze Your Blog Post Titles
Another way to see how perfect your headline is to analyze it using online tools. Just go to the AM Institute website and type your title. They will show the EMV score of your title.
According to AM Institute, “most professional copywriters’ titles will have 30%-40% EMV Words in their titles, while the most gifted copywriters will have 50%-75% EMV words in titles.”
Now I will copy a title from the 5 examples and paste it into AM Institute analyzer.
Amazing! I am scoring 50% of EMV. This is awesome!
Now it’s your turn to analyze your catchy title on this tool.
Creative Blog Post Title Examples (Using The SPP Formula)
What is the SPP formula?
Well, SPP stands for Solution- Problem-Product/Platform. To go in detail, let’s take an example:
5 ways to earn extra money as an employee.
Now read it carefully. I will write more as well but first, just analyze it on the SPP formula.
The S is for Solution.
The first P is for Problem-Practice.
The second P is for Product-Platform-Promise.
Now in the example above, 5 ways are the (solution), Earn extra money is the (problem- ), and as an employee is a promise for 9 to 5 employees who are not financially free.
I have combined them all in one short sentence and it is going to be clicked. If an employee is looking to earn extra money, he will definitely click on the article. Here are a few more examples using the SPP formula.
1-How to earn extra money as an employee.
2-The ultimate guide to getting your first order on Fiverr and Upwork.
Read them again, ultimate guide is the (solution) getting first order is the (problem), and Fiverr is the platform.
It means that if you are on Fiverr, then this article is for you.
Here are a few more examples
6 steps to sell your car in Dubai.
Beginners guide to ranking on Google.
7 things to do to avoid blood pressure.
Neil Patel And SPP Formula
If you are a blogger, digital marketer, or content creator, you probably know the world-famous Neil Patel. He is Cristiano Ronaldo of online marketing and runs several famous blogs that get millions of visitors each month. I am going to scan his website and get to know how he is using the SPP formula in his blog headlines.
To do so, I am going to visit his blog neilpatel.com and see his blog post titles. One of his most-read blog posts is about starting a blog that makes money. Here is how he creates excitement and creativity for the readers and also how he uses SPP.
Read the headline below:
How to start a blog that generates 3817 dollars a month.
How to is (solution), starting a blog is (practice), and generating money is a (promise).
Here are a few more examples from his popular blog.
1-How to use Instagram live for E-Commerce sales.
2-How to create a marketing calendar that will streamline your campaigns.
3-How to build your YouTube channel the right way.
4-How to check the traffic for any site.
It is now clear that almost 70% of blog titles on neilpatel.com are from the SPP formula.
So now you have learned how to write blog post titles that are clickable, sharable, and attractive to the readers.
I would love to hear from you in the comment section and also on my social media profiles where I share these tips with you.