Do you know what is a blog post title?
A blog post title is a sentence that describes the whole article of thousands of words.
It tells the reader what your article is about and what kind of content is there.
By reading a blog post title, the reader can decide to read or leave the article.
The Importance of a Good Title
As I mentioned above, your title is the first impression to the reader, if it leaves a good impression, your article is more likely to be read.
Every day, we do some search on Google by typing in the search bar. Does Google show articles on the result page?
Absolutely NO. Google shows the titles only.
That’s why it is so important to write a powerful and comprehensive title. The reader decides which article is the best and has a solution to their problem.
If your king content is missing a king title, then it would not get clicks even if it is ranking on the 1st page of Google. Just because your title is not attracting the readers.
For this reason, you need a king title for your king content to get clicks, get read and get shared.
Title and SEO
Once again a good title comes to play a key role in your blog SEO.
The question is how?
Suppose your article is ranking at the bottom of the first page on Google for your main keyword.
There are 4 to 5 results above your article. But those articles have poor titles. They are not getting clicks and users ignore them.
By scrolling down, the user sees your powerful and comprehensive title. As a result, most readers click on your title. Google analysis all the process and say,
“oh, this article is awesome”.
As an award, Google ranks you higher than the first 5 articles.
You may Ask-Why Google do this?
Because Google wants to keep users happy. If users want your post at the top of the first page. Google will do it for its users.
That is the role of a good title in your Blog’s SEO.
Writing Good Blog Post Titles
In the first two steps, you already know
- The importance of a good title.
- Impact on ranking high on Google.
But the real game starts here. It is about writing a title that has all those capabilities.
And you are not alone. I am going to show you the most effective and simple ways that even new bloggers and writers can write an excellent title using these techniques.
Write Accurate Titles
The first and most important thing is writing an accurate title. A title that is not misleading.
A title that tells the truth about your article.
If your title is not matching your content. You are going to lose the trust of both users and Search Engines.
Writing a boring but accurate title is far better than giving false information to the users.
Sometimes I search for a tutorial as we all do. And I find many tutorials that don’t come up with solutions that are claimed in the title. That’s not good. I will definitely not visit this web site again. Because I don’t trust it anymore.
You will also do the same. As a result, this kind of blog will lose visitors. Losing a visitor is very bad for any website or blog. Keep this in mind!
Write an accurate title with the right information. So your reader will visit your blog again and again!
Using numbers in your title gives a kind of limit to the reader. This limit is about the time of reading and solution methods. Nowadays, most bloggers use a number at the beginning of the title. It is good but not necessary.
You can add the date as well to your title. The date comes at the end of the title.
For example, here are two blog post titles
1-How to make a successful blog.
2-How to make a successful blog in 2020.
The difference is clear. The second one shows that making a successful blog in 2020 is possible. Adding the date is assuring the reader that this article is up to date.
What is the best place in a title to use brackets?
It actually depends on the content of your article. For me, the best place to use a bracket is the end of your title. I recommend you to use it there.
The bracket tells the reader why this article is different from the rest. It is important to use a bracket around important words of your title. Such as (2020) (updated) (women) (week).
Here are two example titles with bracket and without bracket.
1-How to lose weight in less than two months
2-How to lose weight in less than 2 months -(women)
Which one is better?
For me, the second one is more specific as it creates an interest in the article for women.
Keep it Short
You know that Google shows limited (only 60 characters) words of your title on the search result page. Then I ask you is there any benefit of long writing long titles? 100% no.
Keep your blog post titles short. Cut all the unnecessary words that are not going to show in search engines. Your title should be a combination of all the aspects which I described in this article. Long titles look very boring as well.
By the way, the title means short sentences, not an article. Here I am showing you two examples.
1-how to lose weight in less than two months with these proven methods.
This one is long and looks boring.
Now let’s work on it and make it short without making it boring.
2-5 Proven methods to lose weight within two months.
I think there is no doubt left in your mind. You can easily decide which one looks better and has an attraction. Short sentences are more powerful than long ones.
Write Multiple Titles
This method works great for me. It is very simple. It gives me many options to choose from.
Simply write down 5 titles for your article and select one of them.
I am going to show you how to do exactly the same. Below I am writing 5 titles for my article about
“How to Sell your Car?”
1-How to sell your car?
2-sell your car quickly
3-5 steps to convert your car into cash
4-Best way to sell your car in 2020
5-Quickest way to sell your car (within Month)
Here you go. There are 5 best titles. You can choose one of them. You can merge two in 1 as well. Just like this one
5 steps to sell your car quickly in 2020.
This method is the easiest simplest and quickest one. There is nothing complicated. You don’t need to do lots of hard work to write a super catchy title. Just apply these rules and your title will be ready in 5 to 10 minutes.
Analyze Your Blog Post Titles
You can analyze your title online as well. Just go to the AM Institute website and type your title. They will show the EMV score of your title.
According to AM Institute, “most professional copywriters’ titles will have 30%-40% EMV Words in their titles, while the most gifted copywriters will have 50%-75% EMV words in titles.”
Now I will copy a title from the 5 examples and paste it in AM Institute analyzer.
Amazing! I am scoring 50% of EMV. This is awesome!
Now it’s your turn to write, analyze and publish an awesome title with awesome content. It is that simple!
In the comments, tell me what do you think about these easy methods?
Is there anything any complicated doing this?
I am here in the comment section and I usually reply to every comment below.